Differentiate Your Stores and Connect to Your Most Valuable Shoppers.

Kraft delivers world-class in-store merchandising events to help build total store volume. Whether it is Back to School, Fall Football, the Holiday Season or Summer - Kraft makes big events bigger, and can be customized to fit the needs of your store.

Based on industry-leading consumer insights, these in-store events are designed to connect with your shoppers and increase your sales. Programs are:

• Built around compelling themes and offers
• Designed to provide your shoppers with great food and beverage ideas
• Provide food ideas that span all meal occasions

Kraft's big events allow you to capitalize on cross-merchandising opportunities throughout the store:

• Our broad portfolio of brands helps drive growth across multiple categories
• Themed meal solution programs provide display opportunities throughout your store

To make a difference in your store, contact your local Kraft Foods representative.