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Helping People Around the World Eat and Live Better.
Kraft recognizes the importance of healthy living. We have implemented a number of policies and practices to help ensure the products we sell and how we sell them appropriately reflect changing perspectives on diet, activity and weight. Kraft’s Healthy Living Principles express our basic beliefs about nutrition and fitness and their role in a healthy lifestyle. We are introducing new products and improving existing products to give consumers more choices to address their health and wellness needs. Here are a few examples:
The Healthy Living section of kraftfoods.com is an interactive site that offers consumers a variety of tools to manage healthy lifestyles. Developed by Kraft's dietitians and culinary experts, the site features calculators to determine body mass index (BMI), healthy weight and the number of calories burned through exercise. Also included are Healthy Living tips and a food safety quiz.
Kraft is proud to introduce Sensible Solution, a labeling program to help consumers easily identify better-for-you choices from among our many food and beverage products. With one quick glance at the Sensible Solution flag,
consumers can easily understand a product’s nutrition benefits and make
better choices. The Sensible Solution flag can be found on Kraft products that meet specific nutrition criteria, on a per serving basis, for each category of our products. For more information on identifying these better-for-you foods, visit our US consumer website at www.kraftfoods.com.
Kraft and the South Beach Diet™ have joined forces to create America’s newest weight-management brand, South Beach Diet™ Foods from Kraft. South Beach Diet™ products
from Kraft can be found across the frozen, refrigerated, and
grocery sections of the store and create a total diet solution
for consumers by covering all meal occasions.
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