Promotion Foresight™

What is Promotion Foresight™?

Promotion Foresight™ is web-based applications designed to provide Kraft’s retailer partners with Promotion insights and recommendations that will profitably grow categories.

• Measures the impact of various promoted week combinations for Kraft products during key holidays
• Projects sales and profit revenue on numerous Kraft items utilizing various merchandising tactics and price points
• 30 key holiday periods available for analyses

What questions can Promotion Foresight™ help me answer?

Promotion Foresight™ will help answer key questions such as:

• Should a retailer promote a Kraft product the week before or the week of an event?
• Should a retailer promote a Kraft product the same or different week than another product?
• How often do promotions for Kraft products and competitive products overlap?
• What are the optimal merchandising tactics and price points to utilize?

Pricing Foresight™

What is Pricing Foresight™?

Pricing Foresight™ is a web-based suite of applications that allows Kraft to analyze and project item and category volume changes at various price points.

• Provides a flexible, robust set of information choices over time periods and markets
  • Includes up to 1200 Kraft and other items
  • Reportable sample markets: Total US, ACNielsen Scan Track Markets and numerous
  • Retailer Account

What questions can Pricing Foresight™ answer?

• What happens to base consumption as base price changes by x%?
• What happens to base consumption as another item has a price change by x%?
• What is the optimal price point to achieve revenue objectives?
• What are optimal price gaps between two items?
• Where might we see categories becoming more price elastic over time?

Contact your local Kraft Category Analysis Manager or Category Insights Manager for more information and demonstration of how Promotion and Pricing Foresight™ can help you address Promotion Merchandising and Price Management opportunities.